How To Secure Your Google Ads Accounts Amongst The Account Hijacks

01/23/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of How to Prevent Google Ads Account Hijacking

The risk of Google Ads account hijacking has been increasing, posing serious threats like budget loss and damaged reputations. Implementing strong security measures such as two-factor authentication, cautious user access management, and vigilance against phishing attempts can significantly reduce this risk. Beware of suspicious links, unauthorized access requests, and deceptive communications pretending to be from Google. Maintaining layered security across accounts and related platforms like Google Analytics and Tag Manager is essential to protect your advertising assets.

Optimixed’s Overview: Essential Strategies to Safeguard Your Google Ads Account from Hijacking

Understanding the Growing Threat of Google Ads Account Hijacking

Recently, there has been a notable rise in Google Ads accounts being compromised, with attackers exploiting security gaps to drain budgets, damage account reputation, and disrupt agency operations. The consequences can be severe, including loss of clients and financial harm.

Key Security Practices to Reduce Hijacking Risks

  • Use HTTPS Protocol: Always access Google Ads through secure HTTPS connections to prevent interception.
  • Verify Google Communications: Confirm emails originate from @google.com addresses and scrutinize links before clicking.
  • Enable Two-Factor Authentication (2FA): Prefer authenticator apps over text-based 2FA for enhanced login security.
  • Manage Access Carefully: Assign user roles thoughtfully, avoid allowing @gmail.com users or domains, and review access regularly.
  • Be Wary of Third-Party Requests: Treat unsolicited audits, demos, or MCC access invites with skepticism and remove permissions promptly once no longer needed.
  • Implement Layered Security: Maintain strict security hygiene at both individual account and MCC (manager account) levels, especially when using monthly billing.

Additional Vulnerabilities and Protective Measures

  • Google Analytics as a Reconnaissance Tool: Attackers use GA4 access to gather admin emails and campaign data to craft targeted phishing attacks.
  • Google Tag Manager Risks: GTM can be exploited to bypass 2FA by hijacking active login sessions, enabling attackers to impersonate verified users without credentials.
  • Recognizing Scams: Confirm any suspicious contact claiming to be Google support by cross-verifying through official channels before sharing sensitive information.

Conclusion

While no method guarantees complete immunity from account hijacking, adhering to these security best practices significantly lowers the risk. Vigilance, regular audits of user permissions, and leveraging Google’s own security recommendations are critical to protecting your Google Ads accounts and maintaining trust with clients.