Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Performance Max Asset Group Editing Bug
Google Ads is experiencing a bug that prevents editing asset groups within Performance Max campaigns via the web interface. Advertisers report errors when attempting to save changes, and Google is aware and actively working on a fix. Meanwhile, users are advised to use Google Ads Editor or the API as reliable workarounds.
Optimixed’s Overview: Navigating the Current Google Ads Asset Group Editing Glitch
Issue Summary
Recently, many advertisers have encountered a significant problem when trying to edit asset groups in their Performance Max campaigns directly through the Google Ads web interface. Attempts to save changes trigger error messages, effectively blocking any modifications.
Community Feedback and Response
- Chelsea Harding highlighted the issue on LinkedIn, confirming multiple users face the same editing error.
- Tom Cox and others confirmed the workaround by utilizing the Google Ads Editor tool instead of the web UI.
- Google has acknowledged the bug and is currently investigating to implement a resolution.
Recommended Workarounds
While the bug remains unresolved, advertisers are advised to:
- Use Google Ads Editor for editing asset groups offline and then upload changes.
- Consider leveraging the Google Ads API for programmatic management of Performance Max asset groups.
These approaches ensure continuity in campaign management despite the web interface limitations.
