Google Ads API Version 23 Now Out

01/29/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads API Version 23 Release and Updates

Google Ads API v23 introduces major enhancements including Performance Max reporting with ad network breakdowns and expanded incentives and conversion controls. The update adds new metrics for assets, campaign timing, and YouTube engagement, plus support for Choose Your Own (CYO) incentives. It also removes deprecated ad formats and improves reporting granularity for vertical ads and shopping campaigns. This release marks the start of a faster update cadence for the API.

Optimixed’s Overview: Key Innovations and Enhancements in the Latest Google Ads API Release

Comprehensive Upgrade Across Multiple Google Ads API Components

The Google Ads API version 23 is a significant release packed with dozens of new features and improvements designed to enhance campaign management, reporting accuracy, and incentive application. Notably, this release accelerates Google’s API update cycle, signaling faster feature rollouts and improvements.

Detailed Improvements and New Functionalities

  • Performance Max Reporting: Now includes ad network type breakdowns for deeper insights into campaign performance across networks, especially for Demand Gen campaigns on YouTube.
  • Asset and Video Metrics: Expanded metrics for asset groups and video ads, including engagement rates, average costs, and audibility measurements for YouTube audio ads.
  • Incentives: Introduction of Choose Your Own (CYO) incentives enabling programmatic fetching and application of personalized offers, with new error handling to improve reliability.
  • Campaign Controls: Enhanced scheduling with start and end date-times replacing previous date-only fields, plus new error codes for budget and duration validations.
  • Audience and Planning Tools: Added AI-powered audience definition generation, Life Events user interest dimension, and improved YouTube channel insights including relevance scoring and language distribution.
  • Shopping and Vertical Ads: Added new targeting criteria and reporting segmentation for vertical ads, especially travel-related campaigns, and introduced competitive metrics for ShoppingPerformanceView.
  • Removals and Deprecations: CallAd formats are removed, and aggregate asset performance label metrics have been discontinued to streamline data reporting.

Enhanced Reporting and Error Handling

The update enriches reporting capabilities with new segments like ad_sub_network_type and supports conversion date segmentation across multiple views. Error enums have been expanded to facilitate granular troubleshooting, especially in incentive application and authentication scenarios.

Future-Proofing Developer Experience

Google encourages developers to monitor ongoing announcements for upcoming error codes and features, ensuring applications remain compatible and can leverage the newest capabilities effectively as Google accelerates the API release pace.