X Announces Partnership with WBD for Winter Olympics

01/29/26
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of X and Warner Brothers Discovery Partnership for Winter Olympics Coverage

X has partnered with Warner Brothers Discovery (WBD) to offer exclusive Winter Olympics content across Europe and the U.K. This collaboration combines X’s real-time sports conversations with WBD’s premium broadcast coverage, including platforms like Eurosport, TNT Sports, HBO Max, and discovery+. Brands can leverage WBD’s in-game clips through X’s Amplify feature, localized for 11 European markets, enhancing marketing opportunities. With sports being the most discussed topic on X, this partnership aims to boost community engagement and create valuable promotional tie-ins for winter sports campaigns.

Optimixed’s Overview: How X and Warner Brothers Discovery are Elevating Winter Olympics Engagement Across Europe

In-Depth Look at the X-WBD Winter Olympics Collaboration

The recent alliance between X and Warner Brothers Discovery (WBD) marks a significant advancement in how audiences experience the Winter Olympics, particularly in Europe and the U.K. By merging X’s dynamic, real-time sports discussions with WBD’s authoritative broadcast platforms, the partnership promises a comprehensive and engaging viewing experience for fans and advertisers alike.

Key Partnership Highlights

  • Exclusive Content Sharing: X will distribute premium Winter Olympics coverage sourced from WBD’s Eurosport in Europe and TNT Sports in the U.K. and Ireland.
  • Streaming Accessibility: Every Olympic event will be available live on WBD platforms such as HBO Max (Europe) and discovery+ (U.K.), allowing seamless streaming alongside live discussions on X.
  • Amplify Marketing Opportunities: Marketers gain access to WBD’s in-game and event clips through X’s Amplify service, which prioritizes content on high-engagement feeds localized across 11 European markets.
  • Rising Engagement Metrics: The 2024 Paris Olympics generated 40% more impressions on X compared to the 2020 Tokyo Games, underscoring the platform’s growing influence in live sports conversations.

Implications for Marketers and Sports Fans

Given that sports remain the top discussion topic on X, this partnership presents a unique avenue for brands to harness viral moments and deepen audience interaction during the Winter Games. For companies targeting winter sports enthusiasts, integrating X’s enhanced content offerings into marketing strategies can amplify outreach and foster vibrant community engagement around the Milano Cortina 2026 Olympics.