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Google Business Profiles Review Appeals Delay Removed

01/30/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Removes Extended Delays for Business Profile Review Appeals

Google has removed the notice about extended delays for review appeals on Business Profiles, indicating that the backlog has cleared. Previously, appeals were delayed due to an unusually high volume. Users are now encouraged to submit review appeals without fear of extended wait times. This change improves the resolution process for businesses managing their online reputation.

Optimixed’s Overview: Google Resolves Backlog, Streamlining Business Profile Review Appeals

Background on Review Appeals Delays

Before the December holidays, Google displayed a notice warning users about extended processing times for review appeals on Google Business Profiles. The delay was caused by an unusually high volume of appeals, resulting in slower response times and advising users to avoid submitting duplicate appeals.

Recent Update

  • The notice about delays has now been removed from Google’s official Business Profile page.
  • This removal signals that the backlog of review appeals has been addressed.
  • Businesses can expect timely handling of new review appeals going forward.

Implications for Businesses

Google’s improved processing means that businesses can actively manage their online reputation by appealing inappropriate or inaccurate reviews without significant wait times. This update enhances trust and responsiveness in the Google Business Profile ecosystem.

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