Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests Third-Party Endorsement Content on Search Ads
Google is **experimenting** with displaying **third-party endorsements** directly on Search ads, including the **endorser’s name, logo, and a brief endorsement**. This test aims to enhance ad credibility by showcasing trusted sources like **PCMag**. The feature is currently in a limited testing phase with no detailed rollout plans announced yet.
Optimixed’s Overview: Enhancing Google Search Ads with Third-Party Endorsements for Greater Trust
Background and Context
Google has initiated a small-scale experiment to incorporate third-party endorsements within Search ads. This new feature adds content from credible external websites beneath the ad description, showing the site’s name, logo, and a concise endorsement phrase.
How the Feature Works
- Third-Party Content: Endorsements come from recognized external sources.
- Visual Elements: Includes the endorser’s favicon and branding to boost recognition.
- Example Use Case: An ad featuring the endorsement “Best for Frequent Travelers” signed by PCMag was publicly spotted.
Implications for Advertisers and Users
This experiment could significantly impact digital advertising by:
- Increasing Trust: Ads supported by trusted third-party endorsements may attract more clicks.
- Improving Transparency: Users gain more context about the advertised product or service.
- Potential for Broader Adoption: If successful, this feature might become a standard part of Google Ads.
While Google has not shared further details or a timeline for wider deployment, this test signals an ongoing effort to refine ad presentation and user engagement on search platforms.
