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TL;DR Summary of Strategic Digital Marketing Manager Role in Santa Clarita
This Digital Marketing Manager position offers a salary range of $110,000-$140,000 and is based in Santa Clarita, CA, with options for Hayward, CA, or Farmington, MI. The role demands ownership of end-to-end digital campaigns across SEO, SEM, paid social, influencer marketing, and more. Candidates should be data-driven and creative, skilled in managing multi-channel strategies, influencer programs, and performance optimization. Strong project management, analytics expertise, and experience in e-commerce or B2B environments are highly valued.
Optimixed’s Overview: Comprehensive Leadership Opportunity in Digital Marketing Management
Position Summary
This role calls for a strategic and hands-on Digital Marketing Manager to spearhead the planning, execution, and optimization of integrated marketing campaigns across multiple digital channels. The successful candidate will manage the social media influencer program, lead website optimization efforts, and collaborate with cross-functional teams to ensure consistent brand messaging and impactful results.
Key Responsibilities
- Campaign Ownership: Develop and oversee all digital marketing campaigns from concept through optimization, aligning efforts with business goals and brand strategy.
- Influencer Program Leadership: Identify, engage, and manage influencers, ensuring effective content creation, campaign execution, and performance tracking.
- Social Media Strategy: Direct both organic and paid social media initiatives to maximize engagement and ROI.
- Performance Analysis: Utilize analytics tools to interpret campaign data and provide actionable insights for continuous improvement.
- Website and UX Optimization: Lead initiatives to enhance user experience and conversion rates through landing page and site improvements.
- Cross-Functional Collaboration: Work closely with content, creative, sales, and product teams to deliver cohesive marketing campaigns.
- Vendor and Budget Management: Manage external agencies and budgets effectively to meet marketing objectives.
Qualifications and Skills
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Minimum of 5 years managing digital marketing campaigns with proven ownership and results.
- Expertise in SEO, SEM, paid social, email marketing, and marketing automation platforms.
- Hands-on experience with influencer marketing platforms, preferably GRIN.
- Strong analytical skills with proficiency in Google Analytics, Google Ads, Meta, TikTok, and similar tools.
- Project management and communication skills to lead complex campaigns and teams.
- Preferred experience with CMS platforms like WordPress, basic HTML/CSS knowledge, and background in e-commerce, DTC, or B2B sectors.
Why This Role Matters
This opportunity is ideal for a dynamic marketing professional passionate about driving brand growth through innovative digital strategies and influencer partnerships. It offers a chance to lead high-impact campaigns in a fast-paced environment while collaborating with diverse teams and managing comprehensive marketing initiatives.
