Director, Digital Marketing (SEO/GEO)

03/25/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Sectigo’s Digital Marketing Director Role Emphasizing SEO and AI Discovery

Sectigo is a leading certificate lifecycle management provider seeking a Digital Marketing Director to spearhead SEO, Generative Engine Optimization (GEO), and AI-driven discovery strategies. The role focuses on optimizing Sectigo’s enterprise website and digital presence to enhance organic visibility and buyer engagement across traditional and AI-native platforms. Candidates should have strong expertise in digital marketing, SEO, and AI content optimization, coupled with hands-on leadership and data-driven experimentation skills.

Optimixed’s Overview: Driving Enterprise Growth Through Advanced SEO and AI-Powered Digital Marketing Leadership

Strategic Leadership in Modern Digital Discovery

Sectigo is actively enhancing its digital footprint by recruiting a Digital Marketing Director responsible for leading enterprise-wide SEO and Generative Engine Optimization efforts. This pivotal position integrates AI-driven content strategies and comprehensive website optimization to connect with enterprise buyers across evolving digital platforms like ChatGPT and Google SGE.

Core Responsibilities and Focus Areas

  • Generative Engine Optimization (GEO): Develop and implement strategies that boost Sectigo’s visibility on AI-native discovery platforms, ensuring content meets both human and machine-centric search behaviors.
  • Enterprise Website Management: Treat the website as a dynamic, growth-focused product by continuously optimizing UX, content structure, and conversion pathways through experimentation and cross-team collaboration.
  • Data-Driven Execution: Employ analytics and testing frameworks to prioritize impactful SEO initiatives and measure success via traffic quality, engagement, and pipeline contribution.

Desired Expertise and Impact

The ideal candidate will bring at least 7 years of digital marketing experience within B2B SaaS or cybersecurity sectors, showcasing strong proficiency with tools like GA4, Semrush, and Ahrefs. They are expected to lead a small direct team while working cross-functionally, demonstrating a passion for continuous improvement, innovation in AI content discovery, and measurable growth in digital performance metrics.

Organizational Values and Growth Opportunities

Sectigo emphasizes a culture of support, excellence, integrity, and openness, offering a collaborative environment aimed at employee development and market leadership. This role presents an opportunity to influence Sectigo’s digital transformation and elevate its position as a trusted provider of digital trust solutions worldwide.