Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article
TL;DR Summary of Lightburn’s Search Optimization Manager Job Opening
Lightburn is hiring a Search Optimization Manager to lead SEO and GEO strategies, combining analytical research with hands-on execution. The role focuses on optimizing client visibility across traditional and emerging platforms, including AI-driven search. Candidates need strong skills in keyword research, technical SEO, and adapting to evolving search behaviors influenced by generative AI. This position offers autonomy, collaboration, and a chance to shape SEO services within a dynamic agency environment.
Optimixed’s Overview: Key Insights into Lightburn’s Strategic SEO Leadership Role
Role Summary and Responsibilities
The Search Optimization Manager at Lightburn is a hybrid strategist and executor, responsible for developing and implementing SEO and GEO roadmaps that enhance client search visibility. This includes:
- Conducting deep keyword research, competitive analysis, and search intent studies to inform actionable SEO strategies.
- Designing optimization plans targeting both classical ranking factors and emerging AI-related signals like entity authority and LLM citations.
- Executing technical SEO improvements including schema markup, structured data, and site health monitoring.
- Collaborating with developers and marketing leadership to prioritize and validate SEO initiatives.
- Tracking and interpreting evolving search trends such as AI-generated content visibility and zero-click search behaviors.
- Reporting and translating performance data into strategic insights that drive continuous improvement across multiple client accounts.
Required Skills and Experience
Successful candidates should demonstrate:
- At least 4 years of SEO or digital marketing experience with a strong technical and strategic SEO focus.
- Proficiency in SEO tools like Google Search Console, SEMrush, Ahrefs, and analytics platforms (GA4, Looker Studio).
- A solid grasp of technical SEO fundamentals such as site architecture, crawlability, and structured data implementation.
- Experience optimizing for emerging search platforms including GEO and AI-driven search results.
- The ability to translate complex data into clear, actionable recommendations for clients and internal teams.
- Strong communication and collaboration skills within an agency setting managing diverse client portfolios.
Desirable Attributes and Company Benefits
Lightburn values candidates who bring:
- An entrepreneurial mindset with curiosity about search algorithms and industry evolution.
- Experience with generative AI tools and their impact on search visibility.
- Some familiarity with HTML, CSS, or JavaScript to better interface with technical teams.
- A collaborative spirit eager to share insights and learnings with colleagues.
In addition to competitive salary and benefits, Lightburn offers a flexible, supportive work environment designed to foster innovation and professional growth in SEO and digital marketing.
