TL;DR Summary of Digital Marketing Manager Role at Sound Royalties in West Palm Beach
Optimixed’s Overview: Elevate Your Digital Marketing Career with Sound Royalties’ Innovative Growth Strategy
Company and Role Insight
Sound Royalties, a leading specialty finance company for the creative industries, is seeking a Digital Marketing Manager based in West Palm Beach, FL. The company empowers music creatives, YouTube creators, and TV/film professionals by providing flexible, non-ownership financing solutions. This role offers an opportunity to drive impactful marketing strategies that fuel company growth and creator success.
Core Responsibilities
- Email Marketing & CRM: Develop and optimize automated campaigns using Salesforce Marketing Cloud, leveraging segmentation, A/B testing, and funnel tracking to improve engagement and conversions.
- Lead Generation & Paid Media: Manage Google Ads, retargeting, and paid social campaigns on platforms like LinkedIn, Meta, and YouTube, integrating advanced tracking and analytics to enhance qualified lead flow.
- Website & SEO Management: Oversee WordPress website content and SEO strategies to improve user experience and organic search visibility.
- Analytics & Optimization: Utilize Google Analytics (GA4), Tag Manager, and Power BI dashboards to monitor performance, identify bottlenecks, and optimize marketing efforts based on data insights.
- Compliance & Privacy: Ensure marketing practices comply with GDPR, CCPA/CPRA, and global data privacy regulations, managing consent platforms and privacy-first strategies.
Qualifications and Culture
Ideal candidates possess 5+ years in digital marketing with expertise in fintech, music, entertainment, or financial services, along with strong technical skills in Salesforce Marketing Cloud, SQL, AmScript, Google Ads, GA4, and SEO. The company fosters a family-like culture emphasizing passion for the music community, employee well-being, and career growth. Benefits include competitive pay, bonuses, 401k matching, comprehensive health plans, paid time off, and a modern eco-friendly office environment.