Digital Marketing Coordinator (SEO/Mobile App)

03/31/26
Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Coordinator Role in Charlotte, NC

This position focuses on managing and executing digital marketing campaigns including website and mobile app content updates, SEO implementation, and dynamic email marketing. The role requires collaboration with multiple departments to enhance customer engagement through targeted promotions and lifecycle marketing. Candidates must demonstrate strong project management, analytical skills, and proficiency with digital tools including Salesforce email platforms. Emphasis is placed on creativity, communication, and maintaining a consistent corporate brand image across all digital channels.

Optimixed’s Overview: Comprehensive Insights into the Digital Marketing Coordinator Position in Matthews, NC

Key Responsibilities and Campaign Management

The Digital Marketing Coordinator is tasked with the development and execution of multi-channel marketing campaigns. This includes managing content for the company website and mobile app, enhancing the customer journey by applying SEO best practices, and coordinating dynamic email communications tailored through segmentation and automation. The role also encompasses direct mail and mobile messaging campaigns designed to boost customer loyalty and acquisition.

Cross-Functional Collaboration and Analytical Reporting

  • Works closely with merchandising, operations, and marketing teams to design and implement promotional strategies.
  • Coordinates with IT and vendor partners for targeted offer setup and campaign tracking.
  • Leads testing programs to evaluate media, creative elements, and marketing offers, providing detailed post-event and status reports.

Required Skills and Competencies

  • Technical proficiency with word processing, spreadsheets, design, project management, and database software; Salesforce experience is advantageous.
  • Strong analytical and problem-solving abilities complemented by creative design skills.
  • Exceptional communication skills, including written, oral, and interpersonal abilities, with a focus on teamwork and professional etiquette.
  • Effective project management ensuring timely completion of multiple simultaneous initiatives.

Qualifications and Work Environment

The ideal candidate holds a bachelor’s degree in business, marketing, or related fields, or possesses equivalent professional experience. The role demands adaptability to a dynamic work environment with moderate noise levels and occasional physical tasks. It requires consistent punctuality, dependability, and a commitment to maintaining quality and ethical standards.