Digital Marketing Specialist (SEO/GEO)

04/02/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Specialist Role at Life.Church

The Digital Marketing Specialist at Life.Church drives multi-channel digital strategies combining both paid and organic marketing to increase brand awareness and engagement. This role involves budget management, campaign execution, and performance optimization aligned with the church’s mission to lead people to Christ. Key responsibilities include leveraging SEO, Google ads, social media, and collaborating with internal teams to deliver effective marketing outcomes. Life.Church emphasizes a supportive work culture with extensive benefits, professional growth opportunities, and a commitment to diversity.

Optimixed’s Overview: Key Insights into Life.Church’s Digital Marketing Specialist Position

Role Purpose and Mission Alignment

The Digital Marketing Specialist at Life.Church plays a crucial role in furthering the church’s mission to help individuals become fully devoted followers of Christ. This position focuses on implementing and managing comprehensive digital marketing campaigns that encompass both paid advertising and organic growth strategies. The specialist ensures marketing efforts resonate with the church’s vision by collaborating closely with ministries and internal teams.

Core Responsibilities

  • Campaign Management: Develop and optimize multi-channel campaigns including Google universal ads, social media, and third-party networks to drive traffic and engagement.
  • Budget Stewardship: Recommend, allocate, and monitor marketing budgets to maximize cost efficiency and campaign effectiveness.
  • SEO and Organic Growth: Utilize generative engine optimization (GEO) and SEO tuning to enhance visibility across key web properties.
  • Performance Analysis: Track key performance indicators (KPIs), analyze trends, and adjust strategies proactively to meet objectives.
  • Collaboration: Work with the Marketing Manager, supported ministries, and local teams to ensure campaigns align with specific goals and community needs.

Qualifications and Skills

The ideal candidate holds a bachelor’s degree in marketing, communications, or a related field, with 1-2 years of relevant experience preferred. Strong communication skills, attention to detail, and the ability to manage multiple projects under tight deadlines are essential. The role demands self-motivation, problem-solving capabilities, and the ability to maintain composure amidst differing viewpoints.

Work Culture and Benefits

Life.Church offers a nurturing work environment emphasizing ministry readiness and diversity. Benefits include comprehensive medical, dental, and vision insurance, paid parental leave, life and disability insurance, a generous 401(k) plan with employer contributions, and professional development funds. The church fosters a casual dress code and encourages growth both personally and professionally.

Commitment to Diversity and Ministry

Life.Church values diverse perspectives across race, ethnicity, age, gender, and background as vital to achieving its mission. Every staff member and intern is considered a minister, expected to fully engage with and represent the church’s beliefs. This foundational principle guides recruitment and ongoing team development.