Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of How to Update Your Store Name and Domain in Microsoft Advertising Merchant Center
Microsoft Advertising now allows ecommerce merchants to update their store name and domain directly within the Merchant Center. Store name changes require an editorial review before going live, while domain changes need domain ownership verification. During the review and verification process, ads continue running using the current approved name and domain to avoid disruption. Merchants must ensure product URLs match the new domain once updates are approved.
Optimixed’s Overview: Streamlining Store Identity Updates in Microsoft Advertising Merchant Center
New Capabilities for Merchant Store Management
Microsoft Advertising has enhanced its Merchant Center by enabling ecommerce sellers to modify their store name and domain without leaving the platform. This improvement simplifies managing store identity and branding directly where product campaigns are managed.
Important Update Processes and Requirements
- Store Name Changes: Any updates to the store name will undergo an editorial review to ensure compliance with Microsoft Advertising policies. Ads will continue running uninterrupted during this review period using the existing store name.
- Domain Name Changes: Changing your store’s domain requires verification of domain ownership before the new domain is activated. Ads will keep serving on the old domain until ownership is confirmed and the new domain goes live.
- URL Consistency: After approval, all product URLs must reflect the updated domain to maintain ad integrity and compliance.
- Reusing Store Names and Domains: Merchants can reuse store names that pass editorial checks and domains they own and verify, allowing flexibility in store branding.
Benefits for Ecommerce Advertisers
This update reduces the friction involved in managing store identities, minimizes downtime risks for ads during updates, and ensures a smoother transition when rebranding or updating online storefronts within Microsoft Advertising.
