Digital Marketing Specialist (SEO/SEM)

04/09/26
Source: In-house SEO jobs – SEOjobs.com by Blake. Read the original article

TL;DR Summary of Digital Marketing Specialist Role at Aloha Pacific FCU

The Digital Marketing Specialist position at Aloha Pacific FCU focuses on driving digital growth through strategic marketing campaigns, including digital advertising, website optimization, and CRM-driven initiatives. Candidates should have at least two years of experience with AdTech platforms like Google Ads and Meta Ads Manager, strong communication skills, and proficiency in design and analytics tools. Preferred qualifications include expertise in SEO, AI-driven tools, and familiarity with MarTech and financial services industries.

Optimixed’s Overview: Key Insights into the Digital Marketing Specialist Position at Aloha Pacific FCU

Role Summary and Core Responsibilities

The Digital Marketing Specialist plays a pivotal role in enhancing Aloha Pacific FCU’s brand presence and member engagement through effective digital campaigns. This includes managing:

  • Digital advertising across platforms such as Google Ads and Meta Ads Manager
  • Website content management and optimization using CMS systems
  • Email marketing and CRM-driven campaigns leveraging platforms like Salesforce or Hubspot
  • Data analytics to provide actionable insights improving campaign performance

Qualifications and Skills Required

To succeed in this mid-level role, candidates must have:

  • A Bachelor’s degree in Marketing, Communications, Journalism, or related fields
  • At least two years of experience in digital marketing or advertising
  • Proficiency with AdTech platforms and CMS systems
  • Strong communication, writing, analytical, and basic design skills (Adobe Creative Cloud, Canva, or Figma)
  • Familiarity with Microsoft Office suite

Preferred Expertise and Industry Knowledge

Additional qualifications that enhance candidacy include:

  • Experience with SEO and AI-driven SEO tools
  • Skill in advanced CRM segmentation and automation
  • Background in financial services or regulated industries ensuring compliance and security
  • Knowledge of analytics tools such as Google Analytics 4, Tag Manager, and data visualization platforms like Looker or Data Studio