E-commerce Senior Manager (SEO/GEO/SEM)

04/19/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Senior Manager of e-Commerce Role at National Carwash Solutions

National Carwash Solutions (NCS) is seeking a Senior Manager of e-Commerce to lead and expand their B2B online sales platform for the car wash industry. The role focuses on developing a best-in-class, user-friendly eStore, driving revenue growth, and managing ongoing feature releases. Key responsibilities include collaboration across sales, marketing, and IT, implementing SEO/GEO, SEM, and CRO strategies, and leveraging analytics tools like GA4 and Amplitude. The ideal candidate has strong leadership experience, technical knowledge, and a passion for delivering seamless digital experiences.

Optimixed’s Overview: How a Strategic e-Commerce Leader Can Transform Car Wash Industry Sales

Driving Digital Innovation in B2B Vehicle Care Solutions

National Carwash Solutions (NCS) has positioned itself as a major player in the vehicle care sector by supporting car wash operators with comprehensive products and services. Their search for a Senior Manager of e-Commerce underscores the commitment to modernizing and growing their digital sales channel.

Core Responsibilities and Strategic Focus

  • e-Commerce Vision & Execution: Own the end-to-end development of the e-Commerce platform, focusing on rapid feature delivery that enhances user experience and drives revenue.
  • Cross-Functional Collaboration: Work closely with Sales, IT, Marketing, Supplier Management, and Finance to develop promotional strategies, loyalty programs, and marketing campaigns integrated with the digital store.
  • Advanced Digital Marketing Techniques: Implement robust SEO strategies incorporating Generative and Answer Engine Optimization to boost visibility in AI-driven search environments, alongside managing SEM initiatives.
  • Data-Driven Optimization: Utilize Google Analytics 4 and Amplitude to monitor KPIs and extract actionable insights. Employ customer feedback tools such as heatmaps and session recordings to identify and fix friction points.
  • Technical Leadership: Oversee code development best practices and coordinate with internal and external resources, including contractors and future hires, to build a high-performing, reliable eStore.
  • Customer & Team Support: Provide digital training and ongoing support internally and externally, ensuring a seamless user experience and stakeholder alignment.

Qualifications & Candidate Profile

The successful candidate will possess a Bachelor’s degree in Business, Marketing, Information Systems, or a related field, with at least three years of leadership experience in B2B e-Commerce. Expertise with EDI systems, SEO/GEO, SEM, CRO, and analytics platforms like GA4 and Amplitude is essential. Strong analytical, communication, and team-building skills are critical, alongside a dedication to operational excellence and adaptability in a dynamic environment.

Benefits and Career Growth

NCS offers competitive wages, comprehensive benefits including health, dental, and vision coverage, 401(k) matching, paid time off, and opportunities for professional development. The company fosters an energized, supportive culture focused on career advancement and innovation in the vehicle care industry.