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Study: Google AI Overviews Links Mostly Link To Informational Intent Pages

Article Website:
Google Search Central Blog
Article URL:
https://developers.google.com/search/blog/2024/12/crawling-december-cdns

Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the case, after analyzing over 1 million keywords in its data set.