Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Bing Tests New Sitelink Design for Search Ads
Microsoft Bing is experimenting with a new sitelink style in search ads featuring a narrower layout, smaller font size, and distinct bordered design. On hover, the sitelinks change from a blue font to a bold black font, enhancing user interaction. This update was first observed and shared by Sachin Patel on social media. The new look aims to improve ad visibility and user experience within Bing’s ad platform.
Optimixed’s Overview: Microsoft Bing Introduces Refined Sitelink Styling to Enhance Ad Engagement
Introduction to Bing’s New Sitelink Format
Microsoft Bing is currently testing a redesigned sitelink format for its search advertisements. This fresh design departs from the traditional sitelink presentation by adopting a more compact and visually distinct style.
Key Features of the Updated Sitelinks
- Narrower Layout: The sitelinks are slimmer compared to the previous format, allowing for a cleaner ad appearance.
- Smaller Font Size: Utilizes a reduced font size, which contributes to a less cluttered look.
- Bordered Design: Each sitelink is enclosed within a subtle border, making them stand out as individual clickable elements.
- Interactive Hover Effect: On mouse hover, the text color shifts from blue to bold black, enhancing visual feedback and user engagement.
Implications for Advertisers and Users
This design update may potentially increase click-through rates by making sitelinks more noticeable and interactive without overwhelming the search results page. Advertisers should monitor the performance of their Bing ads to assess the impact of this new sitelink style on user behavior and engagement.
