SEO Daily News Recap for Friday, July 24, 2026
Organic SEO & Search News
Household income exclusions spotted in Performance Max campaigns – Advertisers can now exclude specific household income segments at the campaign level while keeping PMax’s automated optimization.
The future of Search & AI: What I learned from Google’s latest earnings call – Marie Haynes – Google shared some interesting information about the future of Search and AI in their most recent earnings call. Google’s revenue is up 24% year-over-year.
AI search can’t verify your business — here’s how to fix it – An audit of 71 businesses found major gaps in AI retrievability, from unreadable websites and dead domains to missing trust signals.
Paid Search & Platform Innovations
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns – The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
Google Ads AI Max For Shopping Campaigns – Google announced AI Max within Google Ads is rolling out in closed beta globally, including text customizations and final URL expansion within AI Max.
Google Merchant Center Portal Gains More AI Features – Google continues to add more AI features to the Google Merchant Center portal, including AI summary insights, search suggestions, and previous chats on the Merchant Center dashboard.
General Digital Marketing
ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools – ChatGPT Ads improves campaign optimization, conversion measurement, and budget pacing to scale performance on the platform.
Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data – Google updated the review snippet structured data markup documentation with some new guidelines and examples.
Your client just asked if they show up in ChatGPT. Now what? – It’s the top new client request of 2026, and most agencies still can’t answer it with data. Here’s what you can measure today.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
The future of Search & AI: What I learned from Google’s latest earnings call – Marie Haynes
Google shared some interesting information about the future of Search and AI in their most recent earnings call. While many are focusing on the first negative cash flow since their IPO 20 years ago, I think Google is well on track for massive improvements. Google’s revenue is up 24% year-over-year. The reason they are cash […]
Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
Google updated the review snippet structured data markup documentation with some new guidelines and examples.
Source:
Search Engine Land
Daily Search Forum Recap: July 24, 2026
Here is a recap of what happened in the search forums today…
Source:
Search Engine Roundtable
Microsoft Bing Testing Fading Out Related Searches On Hover
Microsoft is testing fading out the related searches in the Bing Search results. When you hover over a related search, that one stands out and the other related searches options then get faded/blurred out.
Source:
Search Engine Roundtable
Video: Google Sends Billions Of Clicks From AI Search, Publisher To Block Google, $120 Billion Quarter, EU’’ $1 Billion Fine & More
This week, we covered more Google Search ranking volatility. Google said it sends billions of clicks to websites every week through AI search. Large publishers are fed up and strongly considering…
Source:
Search Engine Roundtable
Google AdSense Related Search Format Going Away
Google is doing away with the related search format for Google AdSense auto ads. Google said it will be retired on August 6, 2026. Google sent out an email to those impacted that says starting August 6, 2026, the Related Search format will no longer appear on your site. It will also be removed as a format option from the AdSense frontend.
Source:
Search Engine Roundtable
Technical SEO
AI search can’t verify your business — here’s how to fix it
An audit of 71 businesses found major gaps in AI retrievability, from unreadable websites and dead domains to missing trust signals.
Source:
Search Engine Land
SEO Tools and Data Analysis
Claude Opus 5 review: this model is brilliant (but annoying)
Watch now | 🎙️ I ran Opus 5 through my seven-model benchmark, compared it with six other leading models, and came away with a verdict I genuinely didn’t expect
Source:
Lenny’s Newsletter
Google Merchant Center Portal Gains More AI Features
Google continues to add more AI features to the Google Merchant Center portal. We saw Merchant Advisor added earlier this year, AI performance reports added just the other week, and now we are seeing more AI sprinkled throughout Merchant Center. This includes AI summary insights, search suggestions and previous chats on the Merchant Center dashboard.
Source:
Search Engine Roundtable
Your client just asked if they show up in ChatGPT. Now what?
It’s the top new client request of 2026, and most agencies still can’t answer it with data. Here’s what you can measure today.
Source:
Search Engine Land
7 reasons your SEO tests fail and how to fix them
Your SEO test showed a lift. But did your change cause it? Isolate incremental impact and know when a result is worth scaling.
Source:
Search Engine Land
Free LLMs.txt Generator
Our free llms.txt generator is based on detailed analysis of 137,000 domains. Share this free tool with your boss, your colleagues, your clients, your GEO agency, or anyone who recommends you use an llms.txt file.
Source:
SEO Blog by Ahrefs
AI and Machine Learning in SEO
The New (AI) SEO Playbook
Discover how AI is changing the top-of-funnel SEO playbook. Learn four new strategies to adapt to AI search, build third-party citations, and measure success effectively.
Source:
moz (en-US)
5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Data
AI search is over-narrated. Here are the top 5 AI search trends that are genuinely happening right now, backed by data and social discussion.
Source:
SEO Blog by Ahrefs
AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers
Learn how to turn AI search into a brand advocate: build a source of truth, earn third-party evidence, create summarization-proof content, and track it all.
Source:
SEO Blog by Ahrefs
Content Marketing and Strategy
7 Reasons Every Marketing Team Should Monitor Brand Mentions – SparkToro
Wait a minute… are you telling me you’re only doing brand monitoring for reputation management?! What is this, 2004? It’s time for an upgrade, not
Source:
SparkToro
Career Development and Industry Trends
The hidden cost of a ‘wait and see’ SEO strategy
Freezing SEO investment can cost you visibility, authority, and momentum. Here’s how to keep moving while search and AI continue to evolve.
Source:
Search Engine Land
E-commerce and Affiliate SEO
How to revive overlooked ecommerce SKUs with Performance Max
When products stop getting traffic, they also stop building the signals Google needs to serve them. This automated approach breaks the cycle.
Source:
Search Engine Land
Paid Search & Platform Innovations
Paid Search and Advertising
Household income exclusions spotted in Performance Max campaigns
Advertisers can now exclude specific household income segments at the campaign level while keeping PMax’s automated optimization.
Source:
Search Engine Land
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
Source:
Search Engine Land
ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools
ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.
Source:
Search Engine Land
Google Ads AI Max For Shopping Campaigns
Last May, Google announced AI Max within Google Ads is rolling out in closed beta globally. Well, more are now seeing AI Max for Shopping campaigns this past week. This also includes text customizations and final URL expansion within AI Max.
Source:
Search Engine Roundtable
Google Replaces Comparison Listing Ads With CSS Product Listing Ads
Google Ads seems to have replaced Comparison Listing ads with CSS Product Listing ads. It has redirected the old support URL to a new page named About CSS Product Listing ads. They seem very similar, but the help document was mostly changed and was also moved to a new support URL.
Source:
Search Engine Roundtable
Google Ads Gambling Certification Applications & Standards Updating On August 26, 2026
Google is updating the Google Ads certification applications and standards for gambling, including gambling jurisdictions, online non-casino games and social casino games on August 26, 2026. All new applicants must use the revised forms when obtaining certification with Google.
Source:
Search Engine Roundtable
Google Ads Recommended by Google Al In Conversion Summary Dashboard
Google Ads now uses its AI to make recommendations within the conversion summary dashboard. Google will give you actions to "improve your conversion measurements," and those recommendations are labeled "Recommended by Google AI."
Source:
Search Engine Roundtable
