Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Introduces Prospect Mode for Targeting New Customers
Google Ads has launched Prospect Mode, a new feature designed to target brand-unaware users who have not previously engaged with your business. This mode filters out existing customers and those familiar with your brand, focusing solely on cold prospects. Advertisers can enable this via a new bidding setting called “Only bid for new prospects BETA”. Prospect Mode enhances new customer acquisition by reaching truly untapped audiences across Google and YouTube.
Optimixed’s Overview: Unlocking Growth with Google Ads’ Innovative Prospect Mode
What is Prospect Mode in Google Ads?
Google Ads has introduced Prospect Mode as an advanced targeting feature aimed at acquiring new customers who are completely unfamiliar with your brand. Unlike traditional new customer acquisition strategies that target anyone who hasn’t purchased before, Prospect Mode narrows the focus to users who have not interacted with your brand in any way.
How Does It Work?
- Prospect Mode automatically excludes users who have already purchased from you, tracked through Customer Match and tags.
- It filters out users who have searched for your brand terms on Google.
- Users who have visited your website or used your app are also excluded.
- It removes those who have engaged with your content or ads across Google platforms, including YouTube.
Benefits for Advertisers
This feature enables advertisers to focus their ad spend exclusively on cold prospects—those who are brand-unaware and represent new growth opportunities. By using the setting “Only bid for new prospects BETA” in the bidding section, campaigns become more efficient at reaching untapped audiences, potentially improving conversion rates and expanding market reach.
