Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests Blue Dotted Underline Format for Sitelinks in Search Ads
Google is experimenting with a new blue dotted underline style for sitelinks in its search ads. This design change appears primarily on mobile devices and affects the smaller ad sitelinks. Early sightings suggest the format is currently limited to paid listings, though similar tests have appeared in organic results. The update aims to enhance visual distinction and user engagement with sitelinks.
Optimixed’s Overview: Google Innovates Sitelink Presentation with Blue Dotted Underlines in Mobile Ads
Introduction to the New Sitelink Format
Google is actively testing an updated style for sitelinks within sponsored search ads, introducing a distinctive blue dotted underline beneath these links. This design aims to refresh the visual appeal and potentially improve click-through rates on mobile platforms.
Details of the Experiment
- Format: Blue dotted underlines replace the traditional solid line beneath sitelinks.
- Scope: Currently observed on smaller sitelinks in Google Ads, mainly on mobile devices.
- Organic Listings: While similar dotted underline tests were seen in organic results earlier, this latest iteration is confirmed for paid ads.
- Community Reports: Multiple SEO professionals and monitoring accounts have spotted and shared screenshots of the new design.
Implications for Advertisers and Users
This subtle but noticeable change may help ads stand out more distinctly in search results, possibly increasing user interaction with sitelinks. Advertisers should monitor performance metrics to assess the impact once the feature rolls out broadly.
