The old organic search measurement model, built largely around rankings, clicks, and sessions, is becoming less sufficient on its own in an AI search environment. And the more I talk to SEOs, marketers, and leadership teams, the clearer it becomes that most of us are still trying to adapt the old model rather than expand … A 3 Layer Framework to Measure AI Presence, Readiness and Business Impact: Redefining Metrics for the AI Search Era
