Source: Search Engine Watch – SEO, AI Search, PPC News & Analysis by Sachin. Read the original article
TL;DR
Google is testing non-clickable sitelinks in ads within AI Mode, marking a new style of ad presentation. This development is part of Google’s broader experimentation with ad variations in AI Mode, and the non-clickable nature of these sitelinks suggests it is an early-stage test.
Key Developments
- Google is testing ads with non-clickable sitelinks in AI Mode.
- This is the first instance of this ad style being observed.
- The non-clickable sitelinks resemble traditional sitelinks in appearance.
- This test is part of a broader trend of ad variations in AI Mode.
Optimixed Analysis
The introduction of non-clickable sitelinks in AI Mode ads suggests Google is exploring new ad formats that could enhance user experience or ad performance. The non-clickable nature indicates an early testing phase, and it remains uncertain whether these sitelinks will become interactive. Professionals should consider the potential implications for ad engagement and visibility if these sitelinks become a permanent feature.
