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GatherUp releases 2025 reputation benchmarks for healthcare, legal, restaurants, and other verticals

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Research

TLDR

GatherUp analyzed nearly 9,000 businesses to benchmark review volumes, NPS, and star ratings across healthcare, insurance, restaurant, legal, storage & transportation, and construction sectors for 2025.

Optimixed Overview

Optimixed's original report on this story.

GatherUp analyzed 8,952 businesses across six major verticals to establish reputation benchmarks for 2025, showing year-over-year review volume trends and consumer trust patterns. First-party reviews declined across all industries in 2025 versus 2024, while third-party reviews on platforms like Google Business Profiles and Yelp showed mixed results—increases in healthcare, insurance, storage & transportation, and restaurants, but declines in construction and legal. The data underscores the growing importance of reputation management as AI tools like Google AI Overview and ChatGPT increasingly scrape review content from both first-party and third-party sources to generate local business recommendations, making review acquisition critical for AI visibility and traditional local search rankings.

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