Survey: 65% of US Adults Have Used Reddit or TikTok When Google Did Not Help
TLDR
A survey of 1,014 US adults found 65% have turned to Reddit or TikTok when Google did not help, while 88% still used Google to pick their latest business.
Optimixed Overview
Optimixed's original report on this story.
PPC Land reports that a survey of 1,014 US adults found 65% have turned to Reddit or TikTok when Google did not help them. Gen Z reached 80% in that group, yet 88% of all adults still used Google to choose their latest business. The study also asks what these answers reveal about search, AI and the business website.
How we got here: earlier coverage
- Nov 11Google-commissioned Ipsos study finds AI-using shoppers make nearly 3x more touchpoints
A Google-commissioned Ipsos study of 14,305 AI-using shoppers in 25 markets reports AI search shoppers visit 12 touchpoints, nearly three times more, and raises questions about proving sales when Google's AI reports omit clicks.
- Oct 30Reddit Says Search Referrals Are Falling and Its CEO Points to Google AI Overviews and AI Mode, as It Tests a Login-Only Mode
Reddit says its search referrals are falling and CEO Steve Huffman points to Google's AI Overviews and AI Mode, while Reddit tests a login-only mode.
- Aug 27Reddit Appears in 83.9% of Google's Discussions and Forums SERPs
Ahrefs analyzed Google's Discussions and Forums results and found Reddit dominates the space, appearing in 83.9% of queries worldwide.
- Aug 18How Google's AI Overviews Source Facebook, Instagram, and TikTok Across Hundreds of Millions of US Searches
Search Engine Journal reports that Google's AI Overviews cite Facebook, Instagram, and TikTok across hundreds of millions of US searches, prioritizing precise answers over audience size.