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New research shows individual LinkedIn profiles generate 75% of AI citations, outpacing company pages

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Research

TLDR

Research from Meltwater and LinkedIn analyzing 9.5 million citations found that individual profiles drive three-quarters of all LinkedIn citations in AI systems.

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A new analysis of 9.5 million citations by Meltwater and LinkedIn reveals that individual profiles are responsible for 75% of LinkedIn content referenced by AI systems, substantially outperforming company pages as sources. The research sheds light on what types of LinkedIn content achieve greater visibility and citation in AI-driven search and generation tools, suggesting that B2B marketers and professionals may need to rethink where they invest content efforts, per Social Media Today.

Topics:AI & Machine Learning in SEO
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