Adobe and Disney Extend Their Multi-Year AI Partnership to Five Disney Units
TLDR
Adobe is extending its multi-year AI alliance with Disney to five Disney units, with Disney Imagineers already using Firefly Foundry models built on Disney IP and film VFX and ESPN archive projects next.
Optimixed Overview
Optimixed's original report on this story.
Adobe's multi-year AI alliance with Disney now reaches five Disney units, according to PPC Land. Disney Imagineers are already turning sketches into concept art with Firefly Foundry models built on Disney IP, and film VFX and ESPN archive projects are slated next. The report offers no search or marketing implications.
How we got here: earlier coverage
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WPP agency Ogilvy launched Echo, an AI tool built with Creative Artists Agency to help marketers meet content needs while protecting consumer trust and talent rights.
- Oct 6Meta introduces AI-powered tools for importing, creative insights, and conversational guidance
Meta is testing new AI-driven features for ad creation and management, including import capabilities, creative insights, and enhanced conversational AI guidance.
- Sep 30Meta Adds AI-Powered Creative Partner to Its Video Editing App
Meta introduced an AI creative partner within its video editing app to help users discover patterns and create content.