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Three new studies suggest AI search and visibility deliver negligible traffic compared to Google Search

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TLDR

New research indicates AI search platforms generate only a fraction of the traffic Google Search does, questioning ROI on AI visibility investments.

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Optimixed's original report on this story.

Three recent studies show that AI search services and AI-focused visibility efforts drive minimal traffic and conversions relative to Google Search, suggesting marketers may be overcommitting resources to AI channels with limited return.

Topics:AI & Machine Learning in SEO
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