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Albertsons Media Collective launches YouTube shopping ads using Google's Commerce Media Suite

35
Product announcement

TLDR

Albertsons is integrating its retail data with Google's Commerce Media Suite to enable targeted shopping ads on YouTube.

Optimixed Overview

Optimixed's original report on this story.

Google announced that Albertsons Media Collective is connecting its first-party retail signals to Google's Commerce Media Suite, enabling the grocer to run shopping campaigns across YouTube powered by Albertsons customer and transaction data. The integration leverages Google's AI to optimize ad delivery across the shopper journey using retail insights otherwise unavailable on the platform.

Topics:AI & Machine Learning in SEO
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