Amazon Ads Deploys AI to Streamline Programmatic Ad Buying for Marketers
Optimixed.com
AdExchanger
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Product announcement
TLDR
Amazon Ads is using AI to simplify programmatic ad buying while keeping marketer control, with early tests showing lower costs and better delivery.
Optimixed Overview
Optimixed's original report on this story.
Amazon Ads VP Kelly MacLean outlined how the company is leveraging AI to address longstanding pain points in programmatic advertising—namely, the gap between the promise of automation and the complexity marketers actually face. Early tests show the approach is delivering lower costs and improved ad delivery while preserving marketer control over campaigns across the customer journey.
Topics:AI & Machine Learning in SEO
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