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Bing Tests Replacing Copilot With AI Mode in Search Tabs

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TLDR

Microsoft is testing renaming Bing's Copilot search tab to AI Mode, aligning its naming with Google's terminology.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Microsoft is testing a rebrand of Bing's Copilot search tab, replacing or renaming it to AI Mode—the same term Google uses for its own AI search engine. The change would bring Bing's naming convention into alignment with Google's terminology for generative search features.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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