Daily Mail runs 12–15 GEO tests to launch AI visibility product next year
By Eric Mandell
Optimixed.com
Digiday
72
News
TLDR
The Daily Mail is piloting a dozen GEO tests across multiple regions and plans to launch a commercial AI visibility product in early 2025.
Optimixed Overview
Optimixed's original report on this story.
The Daily Mail is conducting 12 to 15 generative engine optimization (GEO) tests across the U.S., U.K., and Australia, with plans to turn the initiative into an official product offering early next year, according to the publisher's director of SEO and editorial ecommerce Carly Steven. As brands increasingly seek ways to appear in AI-generated answers, the Daily Mail views GEO as both a defensive strategy and a new revenue opportunity, with brands already requesting assistance in achieving visibility on AI surfaces.
Topics:AI & Machine Learning in SEO
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