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Google Ads Tests Anchor Text Links in Sponsored Results; Search Profiles Handle Swap Feature in Beta

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TLDR

Google is testing anchor text links in Ads descriptions, a text disclaimer override for pinned descriptions, and a Handle Swapping feature for Search Profiles.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable's daily forum recap highlights several Google updates in progress: Google Ads is experimenting with keyword-rich anchor text hyperlinks embedded in sponsored ad descriptions, while the company is also beta-testing a new text disclaimer feature that can override pinned descriptions in position one. Separately, Google has begun beta testing Handle Swapping for Search Profiles, which allows users to switch their handle across linked verified platforms. The recap also notes a broken Ad Preview and Diagnosis tool in Google Ads that loads a CAPTCHA and prevents proper ad previews.

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