Optimixed Search News

Google Extends Aggregator and Supplier Unit Support to 'Things To Do' Queries

By the Optimixed Newsroom
45
News

TLDR

Google has updated its aggregator unit and supplier unit help documents to include support for 'things to do' queries.

Context:The 14th Google Search policy change we've covered in the last 30 days

What this Google Search policy change means for your site

Status
Policy change
Platform
Google Search
Affects
aggregator unit, supplier unit, things to do queries
Who
Not specified in the source
Effective
Not specified in the source
Action needed
Not specified in the source

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google updated its aggregator unit and supplier unit help documentation to add support for "things to do" queries. The article notes that 'things to do' results already exist in Google Search, and this update brings them into those two documented units.

How we got here: earlier Google Search coverage

  1. Sep 18
    Google adds local businesses to expanded search result units in EEA

    Google updated its EEA search result units to include local business queries alongside directories and direct providers.

  2. Sep 18
    Google now supports local business queries in aggregator and supplier search units

    Google expanded its aggregator and supplier search units to now support local business queries.

  3. Sep 14
    Google expands AI Mode query refinement with multi-selection tools and paginated responses

    Google is testing new query expansion and refinement features in AI Mode including multi-selection tools and paginated response handling.

  4. Sep 8
    Google Publishes Guide to Regional Differences in Search Features

    Google published documentation clarifying how search features and layouts vary by region and country.

Was this useful?
Share

More SEO News & Algorithm Updates stories

62
News

Publisher Ziff Davis says organic Google referrals fell again, around 37%, and points to Search Console's AI report as part of the evidence.

SEO News & Algorithm UpdatesAI & Machine Learning in SEOAnalytics & Measurement
70
News

Google opened a Search Console opt-out from its AI features to sites worldwide on August 31, following a U.K. Competition and Markets Authority conduct requirement, with page-level grounding controls due by March 3, 2027.

SEO News & Algorithm UpdatesAI & Machine Learning in SEOAnalytics & Measurement
62
News

Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes a larger share of its revenue.

SEO News & Algorithm UpdatesPaid Search & AdvertisingCareer & Industry Trends
60
News

Ziff Davis lost 37% of its Google referrals, USA Today Co. cut $100m in costs, Teads wrote off goodwill, and Meta and Google sued California over feeds.

SEO News & Algorithm UpdatesCareer & Industry TrendsPaid Search & Advertising