Google Search gives tour aggregators a dedicated unit for EEA things-to-do queries
TLDR
Google is letting booking platforms that get VSS approval and supply a POI feed appear in an aggregator unit for things-to-do queries in the EEA, while attractions and tour operators can enter a separate supplier unit via crawling, but only alongside the aggregator unit.
What this Google Search launch means for your site
- Status
- Available
- Platform
- Google Search
- Affects
- things-to-do unit, aggregator unit, supplier unit
- Who
- Booking platforms, tour aggregators, attractions and tour operators
- Effective
- Not specified in the source
- Action needed
- Obtain VSS approval and supply a POI feed to qualify for the aggregator unit.
Optimixed Overview
Optimixed's original report on this story.
Google's things-to-do results for the EEA now include a tour aggregator unit, with booking platforms needing VSS approval and a POI feed to qualify. Attractions and tour operators can appear in the supplier unit through crawling, but only beside the aggregator unit, as PPC Land reports.
How we got here: earlier Google Search coverage
- Sep 18Google adds local businesses to expanded search result units in EEA
Google updated its EEA search result units to include local business queries alongside directories and direct providers.
- Sep 18Google now supports local business queries in aggregator and supplier search units
Google expanded its aggregator and supplier search units to now support local business queries.
- Sep 15Google launches Ecosystem carousel across Europe to promote vertical search services
Google has begun rolling out an Ecosystem carousel across European regions to showcase vertical search services as part of Digital Markets Act compliance.
- Sep 9Google rolls out redesigned Search results across the European Economic Area
Google redesigned Search results in the EEA with reworked aggregator units and new supplier units for hotel, flight, transport, and product queries.