Optimixed Search News

Google Adds A/B Testing and Budget Planning Tools to AI Max for Search

35
Product announcement

TLDR

Google rolled out new A/B testing and performance planning tools for AI Max in Search ads to help advertisers validate changes before deployment.

Optimixed Overview

Optimixed's original report on this story.

Google introduced A/B testing and performance planning capabilities for AI Max, its automated bidding and campaign management system. The new tools let Search advertisers test budget and bidding changes, and model their impact on performance before rolling them out live, helping optimize spending and reduce risk in campaign adjustments.

Topics:AI & Machine Learning in SEO
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