Research finds Google's AI mode reduces click-through rates and delivers poor user experience

Meta's Muse AI bot generated one-third of all AI browser traffic in its first 9 days, mostly from CDN infrastructure rather than consumer devices, per security firm DataDome.

Google has again adjusted how links appear in AI Mode and AI Overviews, continuing efforts to drive clicks from AI responses to publisher sites.

Analysis suggests Google will shift its default from ranked search results to AI-generated answers once ad revenue from AI answer pages matches traditional SERP yields, a transition expected between 2028 and 2030.

SE Ranking's analysis of 300,000 domains found limited evidence that LLMs.txt files materially affect AI citation rates.