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Google AI Overviews now appear on 88% of tracked commercial keywords, Semrush data shows

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TLDR

Semrush data reveals AI Overviews now appear on 88% of commercial keywords tracked, up from 30% a year ago, reshaping SERP layouts and competition for visibility.

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Optimixed's original report on this story.

Semrush found that AI Overviews now trigger on 88% of tracked commercial keywords, nearly tripling from 30.14% twelve months prior. The growth underscores how rapidly Google's generative AI results are reshaping search real estate; comparison pages increasingly share answers with YouTube, Zapier, and review sites, fragmenting the organic visibility traditional SEO targets.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
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