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Google Swaps Comparison Listing Ads for CSS Product Listing Ads in Shopping Results

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News

TLDR

Google has replaced its Comparison Listing ads with CSS Product Listing ads, which appear alongside merchant listings in shopping carousels.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google has quietly replaced Comparison Listing ads with CSS Product Listing ads, evidenced by a redirect of the old support URL to a new help document with substantially updated content. The new ads display product images, titles, prices, and offer counts in Google search results carousels, allowing CSS (Comparison Shopping Services) partners to compete with merchants on a non-discriminatory basis, though Barry Schwartz notes no formal announcement has been released by Google yet.

Topics:SEO News & Algorithm Updates
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