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Google Content API for Shopping Extension Request Form Now Available

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TLDR

Google is accepting extension requests to delay the August 18, 2026 sunset of its Content API for Shopping, with businesses able to apply for delays until October 15 or December 31, 2026.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google has opened a request form allowing merchants and partners to seek extended access to the Content API for Shopping beyond its August 18, 2026 retirement date. Applicants can request extensions to either October 15, 2026 or December 31, 2026 by providing business justification and project details, though those who don't receive approval or miss their extended deadline will face service degradation affecting both advertising and organic performance.

Topics:SEO News & Algorithm Updates
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