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Google replaces manual penalties for site reputation abuse with independent ranking system in Europe

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TLDR

Google is replacing manual penalties for site reputation abuse in the European Economic Area with a system that allows affected site sections to rank independently.

Optimixed Overview

Optimixed's original report on this story.

Google announced it is replacing site reputation abuse (parasite SEO) manual actions in the EEA with a new approach that permits affected sections of a site to rank independently, rather than applying blanket penalties. This shift changes how the search engine enforces its policy against third-party content hosted on established domains to artificially gain authority.

Topics:SEO News & Algorithm Updates
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