Optimixed Search News

Google Expands Frequency Controls for YouTube Video Campaign Groups

35
News

TLDR

Google now lets advertisers apply frequency caps to video campaign groups to control ad exposure across multiple promotions.

Optimixed Overview

Optimixed's original report on this story.

Google has expanded its frequency control options for YouTube video ads, enabling advertisers to optimize exposure across campaign groups covering multiple promotions, per Social Media Today. The feature allows better management of how often users see video ads, helping advertisers balance reach with user experience.

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