Google Dramatically Expands Direct Booking for Local Services Ads

Google Ads Liaison Ginny Marvin announced that Local Services Ads now support direct booking through more than 500 Reserve with Google partners, a dramatic increase from around 20. Advertisers whose Google Business Profile already has an active booking partner link will automatically have that capability enabled in their LSAs—no manual setup required. Bookings generated through the feature flow into LSA lead reporting as paid leads, so businesses should monitor booking quality and costs rather than treating it as a free conversion boost. Booking preferences and controls will carry over as Google migrates LSA accounts into the main Google Ads interface in coming months.