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Google Explains How URLs Affect Rankings, Hyphens vs Underscores, and Emoji Handling

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TLDR

Google's Cherry Prommawin and Gary Illyes explain how URLs factor into rankings, the treatment of hyphens versus underscores, and emoji handling in a new video series.

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Optimixed's original report on this story.

In the debut of a new video series called The Non-Canonical Cabinet, Google's Cherry Prommawin and Gary Illyes provided official guidance on how URLs function in search rankings, including how hyphens and underscores are treated and how emojis factor into indexing and ranking decisions.

Topics:SEO News & Algorithm Updates
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