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Google feeds rank trackers swapped results on 8% of pages, Nozzle finds

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TLDR

Nozzle discovered Google is serving rank trackers swapped or poisoned results on 8% of tracked pages, causing tracked sites to vanish from top 10 rankings in 58.6% of affected pages.

Optimixed Overview

Optimixed's original report on this story.

Nozzle found that Google is feeding rank-tracking tools swapped or incorrect results on 8% of pages, with tracked sites disappearing from the top 10 on 58.6% of those poisoned pages—a problem that corrupts ranking reports across agencies and raises questions about whether vendors can filter the bad data or if ranking measurement itself is now compromised.

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