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Google Local Service Ads Bug Serves Ads From Non-Targeted Locations

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News

TLDR

Google Local Service Ads are displaying ads from advertisers outside their stated service areas, potentially mismatching users with service providers.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google Local Service Ads are malfunctioning, showing advertisements from service providers who have not targeted the user's location, despite the platform's core function of allowing advertisers to specify their service areas. The bug appears to serve ads from providers outside their claimed geographic coverage, potentially frustrating both consumers and advertisers.

Topics:SEO News & Algorithm Updates
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