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Google Local Service Ads Hide Phone Numbers Until Hover

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NewsSpeculation

TLDR

Google Local Service Ads now obscure phone numbers until users hover over the ad, requiring a click-to-reveal interaction.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google Local Service Ads have begun hiding phone numbers by default, displaying a "Get phone number" button instead that reveals the contact information on hover. The change's newness is unclear, but the added step appears redundant since the number surfaces immediately with mouse movement anyway.

Topics:SEO News & Algorithm Updates
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