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Google cuts Search profile eligibility threshold to 10,000 followers, adds multi-account login and design refresh

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News

TLDR

Google reduced Search profile eligibility from 100,000 to 10,000 followers and added multi-account login and design improvements.

Optimixed Overview

Optimixed's original report on this story.

Google lowered the follower requirement for Search profiles to 10,000 across YouTube, Instagram, X, and TikTok—down from 100,000 at launch and 35,000 as of a month prior—while introducing single-login access to manage multiple brand profiles and rolling out a refreshed article display design with optimized image thumbnails and longer headlines. These changes expand publisher access to the feature and make profile management more efficient.

Topics:SEO News & Algorithm Updates
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