Google Lowers Search Profile Requirements, Cutting Follower Threshold from 100K to 35K on Major Platforms

SERoundtable reports that Google has lowered the subscriber threshold needed to claim a Search Profile, dropping the requirement to 35,000 followers on YouTube, Instagram, and X—down from 100,000—while keeping TikTok at 100,000. The change, detailed in updated Google help documents and confirmed by Googler Robby Stein on X, allows more creators and publishers to access the feature, which provides a dedicated space to highlight content and help audiences find accurate information about sources. Google also announced plans to expand Search Profiles to additional countries soon.