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Google Rolls Out AI Performance Insights Beta for Merchant Center Accounts

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TLDR

Google is piloting an AI Performance Insights report in Merchant Center that shows how products perform in AI Mode and AI Overviews, with metrics like share of voice and query frequency.

Optimixed Overview

Optimixed's original report on this story.

Google Merchant Center is rolling out a beta AI Performance report that tracks how products appear in conversational AI results and AI Overviews. The pilot is currently limited to select US accounts but will expand to Australia, Canada, India, and New Zealand in coming months, per SERoundtable. The new dashboard includes metrics such as share of voice, competitor averages, query frequency, and query type, accessible via the Analytics section of Merchant Center.

Topics:AI & Machine Learning in SEO
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