Google Patent Signals Potential New Search Layer to Answer Queries Directly
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Practical Ecommerce SEO
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NewsSpeculation
TLDR
A new Google patent suggests the search giant may expand its direct-answer capabilities, potentially reducing traffic to publisher and ecommerce sites.
Optimixed Overview
Optimixed's original report on this story.
Practical Ecommerce SEO reports on a patent filing that hints at Google expanding its practice of answering user queries directly within search results. The move could further separate would-be customers from the businesses and publishers they're seeking, a concern for ecommerce and content sites relying on organic search traffic.
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